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5 signs you're ready to hire an OBM

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Written by Cat Dunn on February 20, 2025

Ready to hire an OBM?

Running a thriving coaching business is no small feat. You’ve worked hard to grow your audience, refine your offers, and build your reputation. But let’s be real - there’s only so much you can do alone before the cracks start to show, so you start thinking "Am I ready to hire an OBM?"...

Picture this: Your systems are held together with duct tape and sheer willpower, your inbox is a graveyard of unread emails, and your task list is multiplying like a horror movie villain that just won’t die.

Meanwhile, you’re drowning in admin when you should be front and centre, coaching your clients and making the impact you were born for.

Sound familiar? Keep reading because an Online Business Manager might just be your business’s final girl, ready to bring order to the chaos.

Brown tiles that spell out go for it

Ready to hire an OBM?

Being ready to hire an OBM isn’t just about delegating tasks; it’s about stepping into your role as a visionary leader and letting someone else manage the day-to-day chaos. Ready to hire an Online Business Manager? Here's five signs that you are...

1. Your to-do list looks like a horror movie script

You’re juggling client work, marketing, admin, and more. Basically everything but sleep. When your to-do list is like a never-ending horror sequel (just when you think it's over, there's another twist), it’s a sign you need help. An OBM can step in to streamline your operations, implement systems, and free up your time to focus on your genius zone.

Quick win: Start tracking repetitive tasks you dread. These are prime candidates for an OBM to optimise and/or automate.

2. You’re wearing ALL the hats… and none of them fit

You’re not just the CEO; you’re also the admin, the tech support, the marketer, and the cleaner-upper of sticky systems. If you’re constantly shifting between roles, you’re diluting your energy and impact.

An OBM can take over team management, process development, and project oversight, giving you the space to do what you love, whether that’s coaching, creating, or dreaming up your next big launch.

3. Your growth has hit a ceiling

Your biz is successful, but you know it could be so much more. Maybe you’re turning down opportunities because you don’t have the bandwidth or you’re struggling to scale without sacrificing quality.

An OBM specialises in scaling businesses by creating systems and processes that can handle growth. From building a launch plan to managing your team, they make scaling seamless.

Pro tip: If your current systems crumble every time you onboard a new client, an OBM can help you build infrastructure that grows with you.

4. Your client experience needs less glitchy B-movie horror and more blockbuster magic

Your clients love your work but, behind the scenes, things aren’t as polished. Onboarding feels clunky, follow-ups are sporadic, and processes are inconsistent.

An OBM ensures every client touchpoint is smooth, professional, and aligned with your brand. They’ll create workflows that wow your clients from start to finish, boosting satisfaction and referrals.

5. You’re ready to be the visionary leader

Here’s the ultimate sign: you know you’re capable of more but you need someone to manage the operational side of things. You’re ready to focus on big-picture strategy and you can’t do that when you’re stuck in the weeds.

An OBM doesn’t just manage - they partner with you to bring your vision to life. They act as your right-hand rockstar, ensuring every detail is handled while you lead with confidence.

Bring in the OBM!

If these red signs are flashing like a horror movie jump scare, it’s OBM o’clock - you're ready to hire an Online Business Manager. It’s not just an investment; it’s your business’s survival kit.

Ready to hire an OBM? Let’s chat about how this OBM can help you scale, save time, and slay your goals.

Red signs that says for hire

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Hiring an OBM is an amazeballs way to skyrocket your biz. Delegating tasks and streamlining your ops gives you time back to work in your genius zone whilst still growing your biz and smashing your goals.
If you’re ready to skyrocket your biz, lemme be your partner in time. Head to my services page then get in touch if you want me in your crew.
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