There’s no such thing as a passive income

Cat Dunn OBM standing with a horror themed glass in her hand smiling
Written by Cat Dunn on April 30, 2024

Prepare to face the truth about passive income…

Imagine this: you're entering a creepy, fog-filled graveyard at midnight. Ghostly whispers promise you a treasure trove of money for no work at all. Tempting, right?

That’s how the passive income dream is sold - a mystical, effortless way to make money while you sleep.

But here’s the shocking twist: passive income is a myth, an illusion crafted to lure you in.

The reality is, every income stream requires effort, and you’ll need to be the ultimate ghostbuster to manage it.

Let’s unmask the monsters of passive income

Let’s venture deeper into the crypt and uncover the truth about creating and selling courses and programs. Each one may appear harmless at first glance, but they come with their own set of horrors.

1. The Creation Cryptkeeper

Crafting a high-quality course or program is like summoning a spirit — it takes time, energy, and a touch of magic.

  • Bone-Chilling Creation Time: Developing valuable content and materials takes countless hours.
  • Endless Editing: Polishing your content to perfection can feel like an eternal loop in a haunted house.
  • Resource Gathering: Pulling together all the necessary tools, software, and platforms can be overwhelming.

2. The Marketing Monster

Once your course is ready, you’ll need to unleash a relentless marketing campaign to attract and retain students.

  • Campaign Chaos: Creating and managing effective marketing campaigns on multiple platforms.
  • Content Curses: Producing engaging promotional content consistently.
  • Funnel Frights: Building and optimising sales funnels to convert leads into customers.

3. The Enrollment Enigma

Getting people to enroll in your course is a tricky beast that requires ongoing effort and strategy.

  • Audience analysis: Identifying and targeting the right audience is like deciphering ancient runes.
  • Conversion conundrums: Turning interested prospects into paying students requires persuasive tactics.
  • Retention rituals: Keeping students engaged and enrolled in future courses takes constant nurturing.

4. The Support Spectre

Providing support for your course participants can haunt your time and energy long after the course is launched.

  • Haunting help desks: Managing queries, technical issues, and feedback from participants.
  • Community management: Keeping a community engaged and supportive requires continuous effort.
  • Update obligations: Regularly updating course content to stay relevant and valuable.

5. The Analytics Apparition

Tracking and analysing the performance of your courses is crucial, but it’s like dealing with an invisible enemy.

  • Data deluge: Collecting and interpreting data on enrollment, engagement, and completion rates.
  • Performance poltergeists: Identifying what’s working and what’s not to improve future courses.
  • Ongoing optimisation: Continuously tweaking and optimizing your courses for better results.

Ready to turn passive income into a reality?

So, if truly passive income is a mere ghost story, what’s the alternative? The answer is creating systems that work for you - turning your business into a well-oiled machine.

Success isn’t about chasing phantoms; it’s about building something real and resilient. With the right systems, your business can thrive without sucking the life out of you.

Let’s put those horror stories to rest and create something truly legendary!

Are you ready to turn your business into a dream (not a nightmare)?

Ready to turn your business into a dream (not a nightmare)? Book your Streamline Your Systems’ Spine service today and let’s exorcise those inefficiencies for good.

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