Cat dunn OBM logo.

OBM Mentorship

VA to OBM
Rockstar Revolution

Are you a go-getting Virtual Assistant that wants to step into your badassery as an Online Business Manager? Hells yeah!
I’ll help you figure out exactly what you need to become a confident, kickass OBM doing exactly what you love, working with your dream clients, and charging your worth.
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Cat Dunn, an OBM mentor, posing in an underground car park in a suit and leather skirt.

So you wannabe an OBM?

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The only problem?
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You’re struggling to find your confidence to slide into those big ass OBM shoes (or clown feet for me!).
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You’re stuck because you’re battling imposter demons. Like, how do you actually plan your escape from the VA dungeon and make a run for the epic rep (and income) of an OBM?
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You’re holding yourself back with secret fears like:

“I can’t charge more”

You constantly undercharge for your services because you believe your clients wouldn’t possibly pay your actual worth – let alone an OBM’s fees!

“I haven’t been in biz long enough”

You believe that you need to have a certain number of years or clients under your belt before you pivot, change or uplevel your service offering.

“OBM clients are out of my reach!”

You’re known as a Virtual Assistant and don’t know how to attract clients looking for a higher-level of support for their biz.

Introducing the Rockstar Revolution

A tailored 8-week 1:1 mentorship with Cat Dunn OBM to transition you from a Virtual Assistant to a confident, high-earning Online Business Manager (even if you doubt you have the “right” experience).
Apply Now
An online business manager holding up the peace sign in front of a colourful graffiti wall.

Newsflash:
You’re unwittingly providing OBM services to current clients for a VA fee.

You keep giving more and more value in the hopes that your client will magically realise your incredible support is life changing for their biz and they’ll increase your fee for how awesome you’re making their biz.

Long story short - they won’t.
Want to hear the good news?
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I’m here to swoop in like a bat outta hell (but a cool one that won’t sh*t down your arm) to support you to step into your rightful place as an OBM and attract the money, biz, life, and clients that you deserve.

It’s time to step into your biz as an OBM

...and level TF up so you can charge your worth and work with your dream clients.
Imagine going from...
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Performing an OBM role for VA fees
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Charging your worth and having a consistently higher revenue
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Offering services that send you to boresville
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Working on projects that inspire and surprise you every day
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Hiding behind imposter syndrome like a cushion during a horror movie
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Standing proud in your OBM biz, knowing that you have the skills and experience to support your dream clients
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Limiting your revenue and lifestyle cos you don’t believe you deserve what you crave
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Waking up every day knowing you get to keep building a OBM biz and life that lights you up

Here’s what’s inside the VA to OBM Rockstar Revolution

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8 weeks mentorship

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One-to-one deep dive calls

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Mon - Fri WhatsApp support

Cat’s OBM mentorship will help you figure out exactly what you need

to become a confident, kickass OBM doing exactly what you love
8 weeks of mentoring to support you fully stepping into your badass OBM self
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4 x 90 mins fortnightly deep dive calls to cover*:
>
prices and services
>
updating your business assets
>
finding OBM clients and transitioning current VA clients
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any other guidance you need specific to you and your biz
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upskilling and your expertise e.g. systems and processes, team management, etc.
(*These topics are tailored specifically to your needs)
WhatsApp support in between calls where you can send me content to review, any qs you have, ask for advice, everything! (Mon - Fri, 9am - 5pm)

Why trust Cat?

OBM mentor Cat Dunn wearing a red suit and laughing with a client.
Cat Dunn OBM has been rocking the biz world for 3.5 years, obtaining accolades and earning the Seed VA Business Choice award in 2023. With 14 years in corporate admin, PA/EA support, marketing, and communications, Cat brings this experience to her OBM biz to showcase her versatility and passion.

Cat has worked with over 55 clients from diverse industries, always bringing her unique blend of strategic thinking, project management prowess, and a deep understanding of community dynamics to the table.

Passionate about empowering women, Cat is building a powerhouse community of OBMs (shout out to the OBM Motley Crew!) that she wants YOU to be part of. Her dedication to her clients and her ability to transform their wildest dreams into reality make her the go-to OBM for those ready to take their biz to the next level.

As a mentor, Cat brings a unique perspective, having navigated the highs and lows of entrepreneurship. Her personal journey with coaching, which helped her leave an abusive relationship and redesign her life, fuels her mission to support other women.

Cat’s biz is a safe space for self-discovery and growth, and she is committed to helping others achieve a life-changing, mind-altering, expansive existence.
As featured on...
The confidence chronicles podcast logo.The emily osmond show podcast logo.Seriously in Business The Podcast
Cat Dunn, mentor to VAs, leaning against a reflective wall wearing an iron maiden shirt.

Apply for the Rockstar Revolution and step into your OBM badassery!

$1100 AUD + GST
Pay in Full
Hells yeah!
$380 AUD + GST
3x Monthly Payments
I'm in!
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This is NOT a course; it’s 1:1 support is tailored to where you're at. It's designed around you and exactly what you need.
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Build a solid OBM business foundation with clear pricing and services.
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Gain a strategic plan for transitioning current VA clients and attracting new ones.
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Receive continuous support and guidance to upskill and grow your OBM expertise.

Who's it for?

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Virtual Assistants at capacity and are ready for the next level in biz as an OBM
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VAs struggling with imposter syndrome and undercharging for their services
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Those seeking to attract higher-level clients and projects
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Newbie OBMs who are struggling to find their feet

Who's it not for?

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Anyone not committed to working with a mentor and not willing to put in the effort
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Peeps who haven’t yet started or launched their VA or OBM business
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Anyone looking for a course full of online modules and tests
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VAs who want to be in a group course or program
Sophie Carr, marketing tech specialist.

Sophie Carr

Marketing Tech Specialist
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I met Cat for the first time recently, however, we've been moving in the same circles for awhile and I've always been really impressed by her. When we finally did meet she didn't disappoint. Cat has a wealth of knowledge, she's generous with her time and is so supportive. She's my go-to for advice and bouncing ideas off and provides great insight. If you are considering signing up for Cat's 1:1 mentoring program, I wouldn't hesitate, you won't regret it!
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Working with Cat was a total eye-opener for me. When I was trying to get out of VA land and hanging about in limbo doing a whole lot of nothing, she stepped in and helped me figure out my shit. Cat gave me the support I needed to nail down my services and charge for them. Properly. Which was scary, tbh, but so necessary. “With her help, my business got a serious upgrade. I finally feel like the business owner I want to be: her experience and straight-up approach made it easy to trust (and take) her advice. If you're after someone who'll give you real, actually useful support instead of generic buzzwords, Cat's your go-to. She's the real deal and will help you actually get shit done instead of just talking about it.
Ellier Miller Lane, website design and tech VA.

Ellie Lane

Marketing Tech Specialist
Christine Sinclair, from Virtuallair, a client of Cat Dunn.

Christine Sinclair

Virtuallair
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Cat Dunn is the real deal. A friend recommended I reach out to her during my business rebrand, so I did — to a complete stranger — for some wisdom on the direction I was being called to explore. Not only did she instantly agree, but she also delivered straight-up, no-bullshit advice that was pure gold. She helped me gain clarity and confidence in my services and business like a boss. “Cat's knowledge and willingness to help are unmatched. If you're not convinced by someone who says 'yes' to a random brain-picking session and drops truth bombs like a pro, I don't know what will.

Apply for the Rockstar Revolution mentorship

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Australian OBM mentor Cat Dunn, sitting at a cafe in Melbourne.
With Cat Dunn OBM
A tailored 8-week program designed to transition you from a VA to a confident, high-earning Online Business Manager.
$1100 AUD + GST
Pay in Full
Hells yeah!
$380 AUD + GST
3x Monthly Payments
I'm in!
If you’re thrilled, act fast as the price will increase!

Lemme answer your FAQs

I’m only newly a VA, is this for me?

New VAs, or seasoned pros with 10+ years experience – if you can dream it, you can do it. Well, you do need the on-the-ground intel to actually deliver the goods to pro standards, but that’s where this mentorship comes in.
I only ask that you have worked with a min. 2 happy clients, so we can build upon what you’ve already set in place.

Will you teach me new #skills?

As an experienced OBM there are many tools and much trickery I’m privy to. I don’t hold back and if there’s something you want to see (say, a client proposal) or a new skill you want to learn (like Trello board mapping for client launches) we can absolutely go through this together.

When does it start and why is it 8 weeks?

We can start as early as 7 days after your application is approved.

Spaces are limited and this guarantees you a place in this 1:1 mentorship program at the beta pricing.

Curious about whether it’s the right fit for you? Apply today and we can discuss if it really is (in case you hadn’t noticed, I’m BS-free, so if it's not a good fit, I’ll let you know too).

I can’t afford it right now, can I start later?

I hear you, things are tough right now. I also know that if you’ve read this far, it’s no longer a want to get your OBM status to rockstar status - it’s an unshakeable need that you KNOW is the right next step for you.

AKA you’re at a powerful crossroads (and honestly, when I was where you are right now and made the leap… my only regret was not backing myself sooner).

To put it lightly – this is your ticket to putting yourself first. To upskill, learn, grow and step into the confident, skilled and imposter syndrome-free OBM you deserve to be (while simultaneously opening new doors to increase your revenue).

With finances in mind, (I’m in small biz too remember), I’ve intentionally priced this mentorship at a competitive beta price point (AKA it’s the lowest the price will ever be).

Let me ask you this – what’s the price of not joining? Of continuing to blindly wonder whether you handled a client sitch correctly, if your pricing is on point or not and if you’re *actually* delivering the kinds of deliverables to a quality that will amplify your reputation and not tarnish it…

Not only is this the most affordable time to join, I’ve also included a cash flow friendly payment plan of 3 x monthly payments.

I don’t have time right now, can I join later?

Oof the dreaded ‘no time’ rollercoaster. Taking on jobs for low prices (because deep down you question whether what you offer is worth more $$$) then spending all your time juggling multiple projects, while just breaking even and being at your client’s beck and call… not only is this stealing your time, it’s not sustainable long term.

Spoiler alert: we never find time, we must make it. Just think about the time you invest now, and how much it will free up long term.

If not now – when?

Because honestly, you’re not sure how much longer you can slog out these long hours as it is.

Plus, our calls are 90 mins per fortnight - you’d easily watch Netflix for that long, right? Instead, use it to fuel your business’s financial and time freedom (and watch as much Netflix as you g-damn want after we’re done!). Join here.

Can I get a refund?

We’re working in a 1:1 capacity and I only wanna support peeps who are 100% committed to putting the work in, which is why it’s an application process. I’d love you to give it at least a month and, if we’re just not vibing, we can cut the mentorship short.

All you have to do is turn up to each of our calls, show that you’ve completed the assigned tasks and if you have experienced absolutely no biz revelations, improvements or growth, while we don’t issue refunds, we can cut the mentorship short.

What will I get from the 8 weeks?

This mentorship is entirely tailored to you… though to give you an idea, previous mentees have:
- Gotten crystal clear on their services
- Increased prices and welcomed dream clients
- Added new services by applying my insights/training
- Brought their personality to their biz and their socials
- Onboarded clients (who had previously declined working with them)
Feeling a bit nervy if this is for you?
Come Chat with Cat — I got you.

Wanna join Cat's crew?

I send f**king amazing emails every Tue to my list. It’s a front row to my life and biz and special offers for my special peeps. Sign up to get an email every Tue. Awesomeness only - no spam. Promise!
Sign me up!

Cat Dunn OBM

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ABN: 19 593 298 63
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I acknowledge the First Nations and Traditional Custodians, The Wurundjeri Woi Wurrung, for the land I work and live on today. I pay my respect to Elders past, present, and emerging and to all Aboriginal and Torres Strait Islander people.